We are the leaders in personal finance education for children.

Money Savvy Generation develops innovative products to help parents, educators and others teach kids the skills of basic personal finance. We strive to empower kids to take control of their financial lives and, in turn, their futures.

Leading the way in all categories:

Our products are used on six continents, with new markets opening all the time.

Click here to see our industry positioning (Analysis by Money Savvy Generation).

Everyone should have a passion in their lives. Something that excites them 24/7. Our passion is to help children develop financial capability beginning at an early age.