Company Background

Susan Beacham founded Money Savvy Generation in 1999 after almost two decades in private banking and investment management complemented by considerable time teaching at the elementary level.

The company develops innovative products that help parents and educators teach basic personal finance skills to school-aged children. Susan’s mission is to empower children and young adults to take control over their financial lives and financial futures in a world of increasing financial complexity.

A sought-after speaker for financial institutions, state regulatory agencies, trade associations, leadership conferences and schools, she is the creator of the Money Savvy Pig® piggy bank— the centerpiece of the Money Savvy Kids™ Basic Personal Finance Curriculum. This pioneering system uses age-appropriate instructional materials to teach kids about the value of money. Currently, this program is taught in school districts in 27 states plus the District of Columbia. In order to address the ‘tween and teenage years, Susan developed the award-winning basic personal finance organizer known as the Cash Cache® which has its own age-specific curriculum—Money Savvy U™.

Among the company's media credentials, Susan's syndicated column, "The ABC's Of Money," has appeared in 25 award-winning, parenting publications across the US. Her acclaimed financial advice can also be found on Additionally, Money Savvy Generation financial literacy solutions have been featured on Dr. Phil, The Oprah Winfrey Show, the Today Show, The CBS Early Show, Right On The Money! (a nationally syndicated PBS production), Chicago Tonight, The Jane Pauley Show, and most recently, Rachel Ray and the CBS Evening News with Katie Couric. David Bach, best selling author of The Automatic Millionaire, and Washington Post Columnist Michelle Singletarry have both endorsed the company's products. Susan's commentary has appeared in such nationally respected publications as the Wall Street Journal, MONEY, Time, and Newsweek.

In 2008 a new children's series entitled The Money Savvy Kid$ Club™ made its debut. This new series highlights the adventures of four young friends as they learn how to navigate through various financial experiences in their lives. Co-authors are Susan Beacham and New York Times best-selling author and financial journalist, Lynnette Khalfani-Cox.

The Money Savvy Pig® was awarded the NAPPA (National Parenting Publications Awards) 2008 Gold Award for Parenting Resouces. Parents' Choice Foundation awarded the Money Savvy Pig® its Gold Medal in 2002, calling it the "educational toy of the year."The Money Savvy Pig® was named one of the best products of 2002 in Business Week and USA Today. The Money Savvy Football® and Cash Cache® Beginning Personal Finance Organizer also received 2008 NAPPA Gold Awards. The Cash Cache® was awarded a silver medal by Parents' Choice Foundation in Summer, 2004. Money Farm, a video series project co-produced by Money Savvy Generation with WTTW-TV (Chicago), was twice nominated for an Emmy. The Money Savvy Kids® Basic Personal Finance Curriculum was given a 2007 EIFLE Award as Curriculum of the Year by The Institute for Financial Literacy. The Money Savvy Kids Club book series was given a 2009 EIFLE Award as Children's Book of the Year by the Institute for Financial Literacy.